When your customers enter a keyword or a key phrase to search engines, do they find you – or your competitors? So, when determining keywords for web pages, keep users or target customers in mind. Search engine advertising presents many challenges. First, you need to purchase the most relevant keyword phrases. Second, ads must be created to compel consumers to click on them. Third, the ads and the keyword need to generate clicks from qualified buyers. Keywords you select should also represent the appropriate content and relationships in your document. Consider the following when determining keywords:

* What experience does the user have with your site’s topic?
* What keyword(s) is the user most likely to use?
* What is your user’s vocabulary, and how does that impact the keywords you select?
* Choose keywords that will address the needs of different audiences.
* Keywords can be simple to complex – from one word entries, to entries that show relationships, to entries that represent abstract ideas.
* Make use of common sense and traditional surveys. Test the keywords with volunteers searching the Web. Did they use any of the keywords you choose?
* Do you need to update your index to include new terms?

Many other similar questions need to be answered before you can reach an optimum set of keywords for your website. As identifying key phrases for your business is a crucial starting point for your SEO marketing campaign, we have listed some of the best free keyword research tools:

1. Wordtracker is a popular keyword analysis tools being offering a subscription model.
2. Google Keyword Tool displays keyword data from the last 12 months and displays some useful related search terms to help you brainstorm.
3. Keyword Discovery charges $49.95 a month, there is a free trial version also.
4. Google Traffic Estimator allows to see traffic for a search term without having to actually add the term to an account or campaign.
5. Google Suggest is a tool for brainstorming key phrases related to the areas of you business, but it do not give information on search volumes related to these keywords.
6. Digital Point keyword tracking. Free to use.
7. Yahoo Search Marketing search term analysis tool
7. Web Position, SEOMoz, Google, WebCEO and many others..

Start with a generic key phrase such as “seo company” to understand the most important terms which searchers use to describe it. It is also helpful for pay per click advertising since it shows the terms where there is the greatest and least competition. Use synonyms to maximize the number of results you will get from any Keyword Tool.

Let your SEO Provider or Web Developer research appropriate words and phrases to include your web pages body text to aid in promotion of your website. Enter the sort of word of phrase you wish to be found under, use words or phrases suggest by these tools and your own research.