As against the static contextual advertisements, the future online ad campaigns will be dynamically created and hosted for search engine listings. This will provide quick answer to users’ search queries. Goe-targeting options from major players (Google and Yahoo) already allow marketers to display ads across the entire market, or narrow campaigns to specific areas.

Identifying your ideal market enables you to better target customers and control ad cost. You can set your own daily spending limit and view estimated impressions and clicks for the maximum bids you set. Increase or decrease the number of impressions and clicks you are projected to receive simply by adjusting bid or spending limit. Examples are pop-up ads, separate ads that appear on the sides or tops of the page; and inline or in-text contextual ads.

As against the static contextual advertisements, the future online ad campaigns will be dynamically created and hosted for search engine listings. This will provide quick answer to users’ search queries. It will extend your business’s reach and increase website traffic by featuring your ads on publisher sites and in collaterals. Content matching creative will take your ads beyond search results to help you attract more customers to your site

The challenge is to make sure that the searched keyword delivers a compelling creative and points to the right page that provides an answer to the user’s query. Many media firms and advertisers are developing tools to automatically generate keywords, write and publish the ad the moment content on the site updates. The reasoning is that an immediate connect to the search keyword and will drive quality audience to a website.

Online advertising Industry in India and Pay Per Click Campaign Management Services:
Online advertising is still in initial stages in India, while in other parts of the world it has already taken deep roots. The share of India’s online advertising in world pie is almost negligible. But in fast developing countries like India and China; where Internet users are growing very rapidly, SEM has a huge potential. India’s leading advertisers are starting to advertise online, but at a very slow pace. Indian companies are also showing keen interest in promoting their products or services online. Currently finance sector is most dominating in online advertising and accounted about 40% of total online advertising in India.

Some of the leading companies from this sector are HDFC, Citibank, SBI, and UTI etc. FMCG goods have just started to come in led by companies like Hindustan Lever, Procter and Gamble etc. FMCG accounted about 20% of total online advertisement spending in India. Consumer durables companies are also coming and accounted 15% of total online advertisement. Share of media sector is about 10% and rest comes from other. In India, most popular form of online advertising is banner advertising.

The reason, it is easy to create, place and use. E-mail advertising follows it.
India has to cover a lot of grounds to come up to the level of online advertising as, say, a country like U.S. There are many stumbling blocks in the growth of online advertising in India like, psychological fears of IT, high cost, low education and above all low awareness level. Still many Indian companies are hesitant, anxious and doubtful about the potential it offers. Unless these are dealt with online advertising can’t really take off in India.

Most Indian advertisers use the popular form of contextual advertising used by search engines to display ads on their search results pages or publisher network websites based on what word the users has searched for or the publishing website content. The cost per user acquisition through search marketing for portals in India are high. Surely, innovation has a cost attached to it. Such campaigns are an approach to communicate the look and features of a website to the online community.

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