A typical SEO Proposal in terms of deliverable and costing structure looks like as below:

- New Design for the Web Site
- Information Architecture (designing the content flow and various site components – note, this would encompass the usability, user experience & design suggestions)
- New Content Components (a blog, a more in-depth tour and many other items)
- Construction of the site (Code, CSS, CMS, domain, etc.)
- SEO & Keyword Targeting (where and how to use relevant keywords to draw in search traffic, optimizing pages for search engines, etc.)
- Public Relations (Launch the new site and spread the word to relevant press – portals, newspapers, bloggers, magazines, etc.)
- Link Building (Develop the links to rank for their targeted keywords and attract referral traffic)
- Analytics, Training & Reporting (Tracking and improvement and updated reports until the end of the consulting process)

A full project for a serious business website offering products and services to a global audience would require 5 months of effort, followed by additional consultation and assistance with implementing ongoing ideas/projects. Total cost would be $45,000 (approx) payable as follows:

- $15,000 down upon contract signing
- $20,000 after 45 days
- $10,000 upon launch of new site (ETA 100 Days)
- $5,000 per month thereafter (optional for AMC)

Many other factors also go into the pricing viz. No. & Type of Words or Phrases, Competition in your Sector, Size & Complexity of the Existing or Proposed Web Site, Outsourcing Cost, Estimated Time & Personnel Costs, Demand for SEO Services, etc. Ref: seomoz.org