You cannot find exactly how much traffic your competitor web sites get unless you have access to their website server and traffic log file statistics. Refer sites like Alexa.com, Yahoo Site Explorer, Google Search, etc. for some comparative data – not the exact amount of traffic.

If you own a website use, web traffic solutions like Google Analytics, Clicky Web Analytics, Coremetrics, HitsLink, Webtrends, Omniture, Piwik, StatCounter, IceRocket, W3Counter and Site Meter. Even we have our own brand of web analytics package provided to our few selected PPC and Online Marketing clients at Web Statistics Server.

Google Analytics or other such services generate detailed statistics about the visitors to your website. It is the most widely used website statistics service, currently in use at around 40% of the 10,000 most popular websites. It can track visitors from all referrers, including search engines, display advertising, pay-per-click networks, email marketing and digital collateral such as links within PDF documents.

Users can review online campaigns by tracking landing page quality and conversions (goals). Goals might include sales, lead generation, viewing a specific page, or downloading a particular file. These can also be monetized. Marketers can determine which ads are performing, and which are not, providing the information to optimise or cull campaigns.