So, what a small retailer to do in this ultra competitive market environment? Well, staying close to your customers is probably more important than ever. We think that using social networking to build communities of customers and then reaching out to them with relevant and frequent communications holds a lot of promise, especially for smaller retailers. They should be able to execute better than their larger competitors.

For one thing, they don’t have to deal with the internal organizational bureaucracy and delays that can hinder many larger companies when deciding how CRM / social networking programs should be executed. And, the use of social networking offers significant opportunities to reduce marketing costs, which will help smaller retailers overcome the challenge of their larger competitors’ greater financial resources.

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1. Easy to read copy – no keyword laden SEO copywriting anymore
2. Easy to digest copy – shorter sentences with less technical jargon where possible
3. Easy to follow copy – give each page a theme and take the consumer with you
A. Change in emphasis on a page start talking with the consumer not at them (after too many years at university was a shock)
4. Provide out going links – show them what other people say about the product or service
5. Provide testimonials – show them what other customers have said – combining that with the outgoing links works even better

All these things put the customer more at ease and helped convince the visitor that they had found what the needed. To my mind they still weren’t sold – conversion rate was too low. So refine the technique further – removing all the barriers to sale.

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This means that students are heavy consumers of not only on-line video, but also regular TV. They use social networking websites (like Facebook, Twitter, Orkut) to stay in touch with their friends and rely on text messaging as well. And smartphones, which are becoming more and more common on campus, give students the ability to do many activities without ever touching a computer.

Companies marketing to college students need to create fluid interactions with them, in multiple venues. Marketers must be flexible, open and honest across all of their communications. But at the same time, students are extremely savvy and will not respond well to being bombarded with the same ad message on their phone, in their social network Website and during their favorite online video.

Key questions this report answers:
- What kinds of online video do college students watch?
- Do students still use social networks with the same intensity?
- How are smartphones changing the way students interact with friends and get information?
* Where do students get information for making purchases?

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Microblogging like Twitter.com is search engine friendly and not over done, yet. This lens is to show you how to use Twitter for SEO to help your position on the SERP and drive traffic to your site. Since Twitter started gaining popularity the question about its SEO value has been on the minds of many webmasters who obviously want to boost their placement into Google. But using Twitter for link juice is a lost battle in Google’s ranking methodology.

Twitter adds a “nofollow” attribute to links submitted by its users. The “nofollow” attribute advises Google, and a few other search engines, to ignore the link. Some of these follow the links but exclude them from their ranking calculations (Yahoo!, Google); some ignore the links completely (MSN). The only known search engine that doesn’t comply with Google’s “nofollow” at all is Ask.com. This example alone shows that Google’s algorithms are not the gospel for all search engines.

Once you see a Tweets interactive map you will start seeing how absolutely incredible twitter is and how TV stations are using it to broadcast breaking news, traffic stations are using it to tell people about accidents to avoid, regular people are using it to promote products, people are using it for conversations, doctors use to prescribe, people are using it to make introductions and so on. It is an absolutely incredible thing. It isn’t perfect because sometimes the volume of traffic shuts the service down temporarily, however, anyone with good content or something positive to say can build a small following rather quickly. When you have what you think is a great post – put it on twitter. Although the traffic hasn’t been massive, you do get a fair amount from twitter.

There are also other benefits from using twitter. The key is to use your domain name if you can and post about things that are on your front page. That way the people who capture twitter’s public timeline via the API will also capture the link to your site. That way you can market your post, build backlinks to your site and market yourself. If people don’t want to hear what you have to say, they simply won’t subscribe. Everyone needs to be doing something with twitter!!

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One of the best ways of using RSS is on other peoples websites. As RSS can be integrated to display on other websites easily many will aggregate your content into their website. This is a great benefit to your Search Engine Optimization (SEO) campaign.

Every time you update your feed anyone aggregating your feed will update their links to your site. Every new page listed will get a link. Each of these links, generally, will use your ‘Title Tag’ as the anchor text. They may also use your url as well. So assuming you have good quality search engine, and user focussed, title tags and URLs within your website you get more links.

Discovering new places to get your RSS feed syndicated is an exciting business. If you can find someone willing to syndicate your content, especially if the syndication source is ‘on topic’, you could have constantly developing links, pointing to your new pages when they go live, and you get to control your anchor texts – try getting that from a standard directory.

Well this bits easy. just stick in your feed, generally if you meet the conditions of the site you’ll get in. On many there could be ways of getting increased visibility – some may just stick you in the directory.

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Apps are undoubtedly the poster boys of the smartphone revolution. With more than 100,000 of them now available, their diversity is clearly appealing to a broad audience. Of the 17m mobile subscribers who used an app in October 2009, maps were the most popular, followed by weather, social networking and search apps.

In many ways the mobile internet will this year finish what the fixed internet started. One could argue that the internet has always been fundamentally flawed: the most up-to-the minute, real-time distribution mechanism in the history of media is constrained by access and hardware. The mobile internet looks set to rectify this, providing round-the-clock, immediately accessible news, information, entertainment and communications. At the risk of hailing the coming of yet another false dawn, expect the mobile internet to be big in 2010.

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With sharing and web community in mind, this year we’ve decided to do something a little different. We hope you will find it fits the spirit of the holiday season and continue into the new year with new offers.

We are looking forward to working with you to build lasting success in 2010!

Happy New Year 2010
Solution Point Team
www.solutionpoint.in

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