We are a web development firm helping organizations to tap the power of the Internet. Many of our web strategies recommend clients to overhaul their website, not only to bring it up to date on its design, its structure and its management, but also to place it in the forefront of Web 2.0 and Mobile ready and it is becoming vital to the marketing and must bear comparison with the best in industry.

Website is a corporate resource and the content should be structured with the user in mind – both internal and external. The structure of the site and a clear means of navigation around it are key factors in its effectiveness. Our strategies proposes many changes to introduce a more managed website with global reach. Some components of a sound Web Marketing and Communications strategy are as below:

• Website Planning: setting goals, planning, and designing a website.
• Establishing Infrastructure: building the systems to support a website’s goals.
• Building Traffic: search engine optimization, pay-per-click advertising, link strategies, email campaigns and stimulating group opportunities.
• Dovetailing with Offline: websites (internal and external) and how they function without the interaction of sales and rooms operational teams such as backend call centers, customer service, financial management, and offline traditional marketing.
• Third Party Influence: considering third party intermediaries including wholesalers, agents, search engines, meta-search engines, GDS vendors and affiliate marketers.
• Closing the Loop with Customers: incorporating customer feedback regarding service, usage patterns and product preferences in an Internet marketing plan.
• Keeping Score: a series of metrics to measure success and failure, tracking cost/benefit analyses, post-campaign analyses, incorporating the best in web & search technology etc.
• Keeping Up with the Joneses: knowing what may be applicable in the 2-5 year time horizon in the areas of new technology, new communication methods and new distribution channels. Some interesting findings on web marketing are:

- The Internet is a high intensity medium, unlike traditional advertising undertaken by many businesses. The consumer receives a message because they choose to, so they have the potential to be 100% engaged when they are exposed to an online message. There is a fundamental shift in the online space from push techniques where messages are pushed to consumers to a pull technique in which messages are selected by the consumers. This change is crucial to understand as a marketer in order to take advantage of the new opportunities in a marketplace that is consumer-driven, not-supplier driven. As mobile devices such as MP3 players, PDAs, and cell phones proliferate, this message is even clearer.

- Upon launching a website, each business effectively enters the global arena. Some of the global implications include addressing international issues such as language, relationships with international business partners, the role of third party intermediaries to penetrate emerging or developed markets, and sourcing cost-effective means to raise awareness in markets with a high level of business activity.