1. Easy to read copy – no keyword laden SEO copywriting anymore
2. Easy to digest copy – shorter sentences with less technical jargon where possible
3. Easy to follow copy – give each page a theme and take the consumer with you
A. Change in emphasis on a page start talking with the consumer not at them (after too many years at university was a shock)
4. Provide out going links – show them what other people say about the product or service
5. Provide testimonials – show them what other customers have said – combining that with the outgoing links works even better

All these things put the customer more at ease and helped convince the visitor that they had found what the needed. To my mind they still weren’t sold – conversion rate was too low. So refine the technique further – removing all the barriers to sale.

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Search engine marketing evens out the playing field for savvy marketers to compete with established brands and household names as search engine position is not based on the size of your company or annual revenues. The results are based on the depth of your content. You do not have to match your big competitor advertising budget as search engine marketing is proven to have the lowest cost of acquisition of any advertising vehicle. It provides a very high return on investment (ROI) due to high conversion ratio of visitors to buyers and its relatively low cost per lead.

Also update Title, Keyword and Description tags for each individual page of your site. This means that you can target different key phrases for different pages and increase the levels of traffic from a greater range of key phrases.

Link popularity measures the quantity and quality of incoming links to a website from other related sites. It is off the page criteria to determine content quality in a website. This off page criteria give some impartiality to search engine rankings. Link Popularity also means how much you are known by others in terms of web pages linking to your web site. Link popularity plays an important role in online visibility and search engine rankings of a web site. Search engines like Google use a special link analysis system to rank web pages. Citations from other internet authors help to define a web site’s reputation.

The philosophy of link popularity is that important sites will attract more quality links. Me-too sites will have difficulty attracting any links. Quality of incoming links counts more than quantity. Google uses “Page Rank” as an indicator of a page’s value. Without a good Page Rank, you are unlikely to appear at the top of Google search. Other leading search engines like Yahoo! and MSN also use the link popularity criteria.

Article writing and submissions is the best way to generate one way content rich inbound links to a website One of the best way for search engine optimization is to get many one way inbound links. Improve the link popularity with article submission and gain search engine domination. Press releases are also the best and most effective way to generate content rich pages aimed to match the content of your website. Once these press releases are distributed using a distribution service then you would generate content rich inbound links.

Everybody who have website is now-a-days carzy about its website’s search engine optimization, he need its site to be top for targeted keywords. Solution Point Team has developed benchmarks and measurement metrics, all of which are a first in India.

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Search engines basics to be discussed with advanced SEO techniques, including how to optimise dynamic and online shopping pages and how to increase conversion rates without sacrificing rankings. Also included are topics on blogging, email marketing, social networking, podcasting, PPC Campaigns, Web Analytics and Banner Advertising. They should also be geeting feeds on the latest in industry developments.

This is what SEO Trends is planning to introduce in major Indian cities in association with a number of independent web marketing companies (contact us to become an affiliate or training partner). We are including the following topics in our upcoming course (the web marketing syllabus is being developed).

• Market Research and Competitor Analysis
• Analysing and optimizing Web pages
• Submitting pages to major search engines
• Monitoring search engine placements
• Reporting and analyzing ranking results
• Developing a reciprocal links list
• PPC Ads and Paid Listings
• SEO Directories, Software and Tools

Trainers/Instructors: Both independent and in-house consultants provide Internet marketing and consulting services to help traditional companies integrate SEM into their overall marketing strategies and understand how search engines work and the steps necessary to improve website rankings, online visibility and targeted visitors.

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