Web Analytics and Search Marketing: Our Internet Research team offers Online Market Research Reports for Various Business Sectors, Industry Analysis, and Custom Consulting Services for in-house web marketers of client company through expert exposure to Analytic Insights, Reports, Paid Inclusions, BI and Clickstream analytics tools like Google Analytics, Omniture, WebTrends, Click Tracks, HBX, CoreMetrics, Visual Sciences, Fireclick, etc. We also provide Business Market Research Reports and Industry Analysis White papers and case-studies available from our Market Research Groups and Consulting Partners.

Measurement of potential audience (opportunity) of a website, share of voice (visibility), and Internet or Social Media buzz (comments). Goal of our web analysis is to measure visitor journey on your website through drivers and conversions; e.g. optimize landing pages to encourage people to make a purchase, contact or inquire about more information. We measure performance of website from a commercial context to improve your web site or web marketing campaign audience response.

We measure and analyze various metrics through web log files and scripts like Hits, Page Views, Visits / Session, First Visit / First Session, Visitor / Unique Visitor / Unique User, Repeat Visitor, New Visitor, Impression, Singletons, Bounce Rate, % Exit, Visibility time, Session Duration, Page View Duration, , Frequency / Session per Unique, etc..

Research and report on the experience of users that have visited a website and turn this research into actionable recommendations to accomplish your business objectives. Also measure site usability and effectiveness while turning the data into actionable recommendations. We support the analytics need of your organization by analyzing web traffic using analytic tools and collaborate with your staff and agencies to assist with data collection and reporting.

We undertake clickstream analysis, conversion funnel analysis, search analysis, multivariate testing etc. to analyze online and offline marketing campaigns (search & direct traffic), on-site promotions, business unit financial performance, product mix, in addition to working with client marketing team.

Our analytical activities include website behavior analysis, data consolidation and validation, coordinate tag management, tests, and track parameter implementations. Receive, prioritize and resolve queries and requests for web analytics data support and organize basic and advanced training for new and existing users. We provide periodic peports and analyze performance your online marketing activities such as Campaigns, Affiliate Marketing, Online Acquisition Strategies etc. to influence changes on the website.