As a part of the traditional marketing team, New Media Managers are responsible for planning and managing all new media related sales and marketing activities. They ensure brand consistency being achieved and maintained across all new media channels and manage and prepare the production and distribution of marketing materials relating to new media products and services. Apply for job openings.

Key activities are E-business developments, website planning and implementation, e-commerce operations through target marketing channels. They basically contribute towards increasing the growth and profitability of an organisation’s internet presence now and also plan well into the future. Their strategic objectives are:

A. Planning and Implementing acquisition and retention marketing efforts designed to drive web site traffic and sales. These include paid and natural search, affiliate programs, partnership marketing/content integration programs, email marketing acquisition and retention programs, product data feed driven programs such as Amazon and other media-based business building activities.

B. Managing and promoting the Company website. These activities include visual merchandising, product merchandising, site navigation and shopability, transaction processing, onsite promotion management and site analytics.

Some of activities they are involved includes:

• Developing and executing an online customer acquisition plan designed to maximize site traffic and sales demand.
• Maximizing paid/natural search traffic and order conversion, while meeting cost per acquisition targets.
• Directing interactive agency marketing and media campaigns to meet business performance objectives.
• Executing effective affiliate programs/publisher management activities to achieve business development goals.
• Tracking and measure online advertising programs; designing test strategies and creative to optimize results.
• Ensuring effective creative development and execution to support program and media efforts and many others.

Apply for job openings.