Web traffic analysis is a good place to start understanding how your website is being discovered and used. It will tell you where your website traffic is coming from and what it does when it reaches your website.

1. Where the traffic comes from? – Is your traffic coming from PPC, SEO, Media, Affiliates or direct traffic? Ensure that any anlytics package you select gives you this break down. If you use multiple system to perform your analysis your error factor will increase. If you use Google adwords for PPC, Atlas for your media tracking, affiliate network information and then have to guesstimate your SEO you’re in trouble. Ensure your solutions tracks all the channels you currently use, and those Internet Marketing channels you want to use in the future.

2. What revenue does it generate? – If you are an e-commerce business knowing what keywords generated which sales gives you a stronger position to develop your online strategy. If you want to know all of this ensure you can install it, or your agency can install it, some of the solutions may require significant changes to be made to your site.

3. How much to spend? – Good web traffic analysis best solutions cost money – some can cost a lot of money. Ensure that you have a budget in mind before you contact anyone about getting analytics for your web site. Cheap analytics can give a strong insight for your web traffic analysis but it can be inaccurate.

4. How much traffic analysing? – Somecharge extra when you reach certain traffic levels . Keep this in mind when working out your overall costings. In some situations your billing will be dynamic and you do not want your costs to spiral when you drive higher levels of traffic than anticipated.

5. What is bounce rate? – Your bounce rate is the rate at which people leave your site, generally under five seconds. If you have a high bounce rate and are paying for PPC traffic it is an indicator that the page is not doing its job and should be refined or your keywords changed. This level of web analysis can save you a lot of money in the long term.