Matt Cutts is a Google Engineer and a spokesperson to webmasters and search marketers. Basically, he is addressing the google’s search issues and questions on his blog, he is also answering to some of the questions through Google Video and Podcastings. You can hear hear and/or watch him answering your questions.

Listed below are some of Matt’s Goolge Videos:

• Session 1: Including qualities of a good site.
• Session 2: Including some SEO Myths.
• Session 3: Should you Optimize for Search Engines or for Users?
• Session 4:
  • Static vs. Dynamic urls: does PageRank flow the same to both? What pitfalls should I avoid with dynamic urls?
  • Can Sitemaps alert webmasters when their site has been hacked?
  • Can I do geotargetting within Google’s Quality Guidelines?
• Session 5:
  • Merging acquired domains with 301s?
  • How to create a site architecture with themes and keywords?
  • My urls have too many parameters-can I serve up static HTML to Googlebot instead?
  • How to do split A/B testing?
• Session 6: All about Supplemental Results:
• Session 7:
  • Does Google Analytics play a part in SERPs (Search Engine Result Pages)?
  • When does Google detect duplicate content, and how wide is the range?
  • I want to mark my page as porn in SafeSearch-what do you recommend?
  • Is it okay to make hyperlinks in option elements?
• Session 8: Google Terminology:
  • What’s the difference between an index update, an algorithm update, and a data refresh?
  • I also discuss these definitions in terms of June/July 27th as much as I can.

Final Words from our SEO Consultant:

Yes, SEO is not rocket science, but a wrong SEO decision could be costly. That’s illustrated in a Wall Street Journal article recently on search engine Topix and SEO issues in general. A look at that, revisiting Google’s webmaster support efforts plus new confirmation that SEO continues to be more mainstream. Having said that, it’s worse to be dependent on search engine traffic for mainstream business enterprises.

For example, shopping search engines (among others) might see their search results pages get dropped from Google. Becasue at some point, we guarantee that Google and probably Yahoo as well will shift over to showing their own shopping and news search listings by default when they detect a news search query is happening.

You’ll do a regular search, they’ll understand it is news oriented, and they’ll give you search results by default with a suggestion that you might also want to search the entire web. Heck, Google just started testing this type of “search the web” concept within news search results.