First you narrow down your online objective, like selling a product, publishing a book and selling, start a membership site, offer professional services and get leads, sell other’s products, or.. Then learn marketing, in general! Traditional marketing principles are as valid on the internet.

With internet marketing you may come across terms like:  SEO (search engine optimization), SEM (search engine marketing), PPC (Pay-per-Click) Social Bookmarking (social marketing or social networking), Viral Marketing (called buzz marketing off the internet), Affiliate Marketing, and Email Marketing .

There are some companies providing online and classroom training in professional SEO and PPC management for operators and service bureau owners, no credentials to proof their effectiveness though. Frankly,  it is difficult to find personal coaching on internet marketing as there are very few people who do it and they are costly. You should try internet researching, reading and asking questions on sites like this and gain a base knowledge and then see if working with a consultant would make sense.

Where to start? Well, pick a single discipline to get knowledge. Begin with basics of website content, keyword research, site structure, link building, article marketing, CPM advertising or CPC, or search, email, lead or generation, or take an at entirely different approach and work on analytics, measurement and results.

Either way by looking at one portion of online marketing you’ll learn the terminology as well as where it interacts and intersects with other types of marketing which lends to the next topic and so on and so on.  Also search for terms like SEO SEM Training, SEO Training Institute, SEO SEM Training Courses, SEO Training Courses – don’t go by their Google rankings only, as the best trainers may be down the line!