Online Marketing and Training Programs should be designed for young Indian Graduates with varying levels of knowledge and experience in search engine optimization (SEO). Apart from a basic understanding of internet marketing, it should essentially teach to improve ranking of a website on the major search engines and to increase qualified traffic. They should also learn how to analyze search engine results and edit a website to achieve top placement.

Search engines basics to be discussed with advanced SEO techniques, including how to optimise dynamic and online shopping pages and how to increase conversion rates without sacrificing rankings. Also included are topics on blogging, email marketing, social networking, podcasting, PPC Campaigns, Web Analytics and Banner Advertising. They should also be geeting feeds on the latest in industry developments.

This is what SEO Trends is planning to introduce in major Indian cities in association with a number of independent web marketing companies (contact us to become an affiliate or training partner). We are including the following topics in our upcoming course (the web marketing syllabus is being developed).

• Market Research and Competitor Analysis
• Analysing and optimizing Web pages
• Submitting pages to major search engines
• Monitoring search engine placements
• Reporting and analyzing ranking results
• Developing a reciprocal links list
• PPC Ads and Paid Listings
• SEO Directories, Software and Tools

Trainers/Instructors: Both independent and in-house consultants provide Internet marketing and consulting services to help traditional companies integrate SEM into their overall marketing strategies and understand how search engines work and the steps necessary to improve website rankings, online visibility and targeted visitors.