Really Simple Syndication (RSS) is one of the web technologies that is often mentioned as being a way to market a website. If used correctly RSS can be a good step in moving towards creating improved search engine positions and improving your dialogue with consumers.

One of the best ways of using RSS is on other peoples websites. As RSS can be integrated to display on other websites easily many will aggregate your content into their website. This is a great benefit to your Search Engine Optimization (SEO) campaign.

Every time you update your feed anyone aggregating your feed will update their links to your site. Every new page listed will get a link. Each of these links, generally, will use your ‘Title Tag’ as the anchor text. They may also use your url as well. So assuming you have good quality search engine, and user focussed, title tags and URLs within your website you get more links.

Discovering new places to get your RSS feed syndicated is an exciting business. If you can find someone willing to syndicate your content, especially if the syndication source is ‘on topic’, you could have constantly developing links, pointing to your new pages when they go live, and you get to control your anchor texts – try getting that from a standard directory.

Well this bits easy. just stick in your feed, generally if you meet the conditions of the site you’ll get in. On many there could be ways of getting increased visibility – some may just stick you in the directory.