We expect a rise in organic SEO spending in India as more companies realize the importance of not only organic SEO, but also the need to write appropriate and relevant content for their websites. SEOTrends is at the forefront of this trend in India, and our clients are reaping the benefits.

A recent report by e-Consultancy and Neutralize has revealed that companies in UK are reaping the benefits of paid search engine optimization. Many U.K. firms that took part in their study saw returns in excess of 300% and more.

As per another study by Credit Suisse, the global market for online ads will increase 32% to $16.6 billion in 2006. They suggest that Yahoo, the most visited website, and number one search engine Google will win new advertising business at the expense of traditional meida publishers and TV. That estimate includes paid advertising but research shows people are not clicking on ads and that advertisers have given up on clickthroughs, and instead are looking for branding benefits. If you spend smartly and hire the best SEO firm, you won’t have to rely on branding alone and forego real clickthroughs from real paying customers.

Not surprisingly, the strong returns have boosted business confidence in search engine marketing, with six out of ten companies intending to increase budgets for this activity over the next few years. Some key findings of this Search Engine Marketing Report are:

- 87% of search engine marketers said to have paid to advertise on Google, compared to 45% for Yahoo, 33% for MSN, 11% for MIVA and 6% for Ask.com.

- More than half of respondents said that their companies spend in excess of $20,000 on paid search annually. A quarter of respondents reported spending more than $200,000 annually.

- 62% plan to greatly increase investment in SEO for natural listings.

- They spent, on average, 32% of their marketing budget on online marketing.

While Google is, in many respects, viewed as the best search engine, over half of respondents thought that Google has an unhealthy dominance of the search market.

Some see Google’s dominance in the market as a two-edged sword – on the one hand, the fact that Google generates such a high proportion of the search volume means that many advertisers feel they can focus their efforts on this search engine with good returns. On the other hand, an over reliance on Google is seen as a potential risk to businesses. Many advertisers would like to see more competition from the other search engines.

In India, the major problem with most search engine optimization campaigns is under funding. Even after getting outstanding results, companies still hold back on SEO spending. The bar is being raised on competition as big money invades the search engine arena the “no spend” policy of some companies will result in continual disappointment with their SEO providers and the value of SEO. Failure to build a good case for growing SEO budgets could result in substantial losses for some companies. As with any other business. there is always a first-mover advantage!

The Pricing Trends: You may get quotes varying from Rs. 40000 to Rs. 90,000+ for your SEO campaign and your return will depend on what you spend and on the skill of the search engine optimizer and the complete range of services offered. Stay focused on what you need to achieve. That approach will ensure the long term development of your search engine presence.

Never expect guarantees on keyword phrases, they are unethical. The fact that you’re asking for guarantees means you have no confidence in the SEO provider. Guarantees lead to spam because the guarantor will take desperate measures to get that ranking and when you get aggressive with search engines, they will take action. Hire a service provider that you can see is expert in SEO work. That should be your guarantee.

The key here is that your SEO investment has to be sufficient to get your site to the top five ranks. Any investment below that is bound to be disappointing for most companies. . Keep in mind how highly targeted and qualified the visitors to your site will be.