1. Easy to read copy – no keyword laden SEO copywriting anymore
2. Easy to digest copy – shorter sentences with less technical jargon where possible
3. Easy to follow copy – give each page a theme and take the consumer with you
A. Change in emphasis on a page start talking with the consumer not at them (after too many years at university was a shock)
4. Provide out going links – show them what other people say about the product or service
5. Provide testimonials – show them what other customers have said – combining that with the outgoing links works even better

All these things put the customer more at ease and helped convince the visitor that they had found what the needed. To my mind they still weren’t sold – conversion rate was too low. So refine the technique further – removing all the barriers to sale.

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And the trend is growing. For consumers, UGC creates opportunities that were inconceivable 10 years ago, when self-expression consisted of letters to the editor, town hall meetings and call-in shows. Now-a-days, whenever people get fired up about anything, they take to the Web – to create, read, listen to or view what other people have to say.

Contrary to common wisdom, and looking at the realities of Web – content owners, marketers, site publishers, entrepreneurs and everyday opportunists are realizing that there is no easy road to make millions in user-generated content business either, and finding lucrative niches will require patience, risk-taking, creativity and a long-term commitment. Moreover, UGC on social networks is such a powerful consumer activity and at the same it is incredibly challenging as a marketing medium. If you are promoting an offline business in the online world, you will need to have the option for users to generate content on your site, otherwise you will be seen as rather abnormal and certainly behind the times.

If you do not know where to start, create a blog and allow people to comment (Need Help? Hire Professionals like Solution Point). Do something to allow your users to generate content for your site. UGC sites like Real Estate Times still pull attention away from traditional media, such as newspapers, magazines, television and radio – and putting increased financial pressure on them at a time when they can least afford it.

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Click here to submit your web story. The system will take it and format it nicely for us to review, comment on, and possibly publish and distribute to all users and subscribers worldwide. Our news stories and reports are also syndicated by many other technology magazines, internet blogs, media websites, etc. Please stick to the basic guidelines as below before submitting. We receive a lot of submissions so not everyone will get posted. Thank you!

We do not want to post press releases or just promo of your web links! We get way too many of these, and that’s not what we’re here for. A press release or your company profile are practically unverifiable content for us, and we want something BIG we can dig into. We consider only full length feature articles, web reviews and reports, editorials, real experiences, case studies, etc. related to Search Marketing, New Media Strategy Development, and Online Business Marketplace.

You can provide interesting links and commentary on longer articles about SEO or SEM written elsewhere. If you just send in a little blurb saying “I like seo.com and think they are great” we will not publish it. Find an article about that site and topic, your comments and provide the link, and we’re more likely to find it worth publishing. We will publish news that is new and recent, authentic and unique. Keep these things in mind, and we look forward to your submissions.

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As usability guru Jakob Nielsen (www.useit.com) puts it, web users love to consume non-linear, reader-driven and actionable content. A detailed approach is required for online writing as the content is searchable and you can sort and present it in personalized views for each user. Online content should be brief and to the point, as most users are likely to be on a specific goal and pulled up your web page through a search engine looking for actionable content. Web content must support the their personal story by condensing and combining vast stores of information into something that specifically meets their immediate needs.

Report on web habits shows that people are becoming much less patient when they go online. Instead of dawdling on websites many users want simply to reach a site quickly, complete their task and leave. An important guideline on writing for the Web is to employ the user terminology as you won’t be found unless your web page contains the keywords people are searching for. This is an old idea, and most marketers persist in using terms that may sound fancy, but which nobody searches for!

Copywriting as utilized by the Search Engine Optimization business is also known as Internet Content Writing or Web Content Writing. Whatever you call it, avoid the difficult headlines and keywords – that requires thought and is not clear at first glance and users may not be used to those words or phrases. Remember that the user attention is yours for only a single involuntary instant. People will not use up their valuable time trying to figure out what you mean. They will simply click to reach a simpler page.

Depending on what you are selling on the website, your writing approach may change. Depends on if you want to educate the consumer or let them use their imagination to experience things. A combined approach works best. Make efforts to sound as unique as possible. Highlight specific quality or qualities that your business possesses. Gather all about your business to better understand what you are trying to accomplish. Proofread to ensure that your writing makes sense and sounds the way you want it to. Do not forget to use spell-check and grammar-check functions.

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RSS feeds are available for any imaginable topic and having one or more feeds on your website will certainly enhance your visitor experience. RSS can also enhance your search engine rankings as well. If you run a real estate website, you can consider syndicating feeds like Rental Listings or Realty News Feed, etc. to get RSS newsfeeds for search engine optimization by increasing relevance to search terms and maximize your web page freshness.

If you are adding RSS to your website for SEO, an important rule is: Do Not Use Javascript! Javascript solutions are easy but the content will not be indexed by the search engines and your page will not get SEO benefits from the feeds. ASP, PHP, and HTML solutions for RSS are recommended.

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Editorial Guidelines apply to blogs, press releases, articles, ad copies, videos, queries, comments, forum topics and all other web content (e.g. personal and official blogs, groups, pages & podcasts) managed by Solution Point’s Content Network including RealEstateTimes.in, MyVisitIndia.com, JobsPoint.in, 2letservice.com, IndiaCityPages.com, IndiaCityBreaks.com, India-Directory.org, SEOTrends.in, etc.

Basic Guiding Principle: Blogging is a form of public conversation on the internet, in which people may wish to take part. When a blogger or new media journalist is given privilege to post articles, PR, news story and/or discusses their work, we expect them to behave well when blogging, and in ways that are consistent with our Editorial Values, Policies and applicable local and international laws.

Publications must not contain content, products, services or other information that, in Solution Point’s reasonable determination, may be illegal to sell under any applicable law, statute, ordinance or regulation, that may infringe or violate anyone’s rights, or that, SEO Trends believes, in its sole discretion, is inflammatory, offensive, or otherwise inconsistent with the spirit of Solution Point. The press release must not be litigious, accusatory, outrageous, and/or calculated to be sensational and damaging. The press release must not have references to guns, pornography, fire arms, munitions, or weapons. The press release must not contain adult content, as determined by Solution Point’s editorial staff.

Solution Point is not held responsible for the accuracy of the statements made in Press Releases and Articles submitted by SEO Consultants, companies or individuals. If you want to submit a Press Release on General Subject or Topic, refer IndiaCityPages.com.These criteria are minimum requirements only, and Solution Point, in its sole discretion, may consider other criteria before accepting or rejecting a story or press release, other text or graphic content.

We do not (re)publish copyrighted or unverified content or news items from anonymous users. Regular members can contact us for publisher or editorial status (Please mention your email and paste your complete profile in the form. Promotion is subject to approval).

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