The SEO process began with a strategy as it is crucial to know and understand the objective. For establishing a presence on search engines and attract buyers and sellers to Real Estate Times, we have used both Pay Per Click-through (PPC) and Search Engine Optimization. Tasks involved were Online media advertising campaigns, paid search, lead generation, email marketing, refer-a-friend campaigns to name just a few tools and channels. Most importantly we have trained their specialist real estate editors to become SEO and quality content savvy.

Using PPC we have established accounts on Google Adwords and Yahoo SM and optimized campaigns for placing on the Search Engines Results Pages (SERPs). As PPC is performance based; they only pays for visitors if they click on link, as it is displayed on the Search Results Page (SERP). We controlled which SERPs Real Estate Times link/ad shows up on by bidding on right key phrases, for example “real estate”, “real estate in gurgaon”, etc.

By SEO reverse engineering, we made adjustments to make it attractive to the search engines and get listed as high as possible for search terms. On-page adjustment by incorporating key phrases within the web site in the right areas like the title and heading. Off-page adjustments were mainly for getting other sites to link to Real Estate Times so it is perceived as popular to the search engine.

Another important part of research was determining which search terms do people enter into the search engines to find residential or commercial estate in India? This help us to bid on terms using PPC and include those terms/phrases within Real Estate Times using SEO techniques. Keyword Research is an important prerequisite to a successful Search Engine Marketing campaign.

Selecting Engines: Top four Search Engines account for 93% of all search queries. They are Google, Yahoo, MSN and AOL. With the exception of industry specific portal/search engines our focus was on these four SEs. Remember, Search Engine market is complex and often overlapping.

We found that on average between 9 to 10 lakh searchers enter the search term “real estate” in Overture alone – around 3 million queries per month! We have lots of people looking for real estate on the Internet. Other terms besides real estate, are new homes, new construction, real estate for sale by owner, etc..We have used both Overture and Wordtracker to find the top search terms and also checked the web logs of Real Estate Times.

The hardest category to determine is local listings as all real estate is local. We focused on local results for PPC; the click-through rates are generally cheaper. Designed SEO around local geography, with less competition and constantly analyze site logs for new search phrases. PR is another vital component of our online strategy for increasing Online Real Estate presence while building authority through better online exposure for Real Estate Times.

We at SEO trends, specialise in real estate websites and real estate SEO for lead generation and increasing property sales with Real Estate Web Designers. Our clients include real estate agents, brokers, builders, news portals, etc..

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“What our users will experience is well beyond listings,” as per the Ad Manager of 2letservice.com. “We’ll see blogs take off, maps take off, research-driven things like trends in the market, more tools on social networks.”

“Our chats and forums like Yahoo and Google is already having a positive effect, but the blogging “gold rush” is just beginning. For example, MyVisitIndia.com provides a technology platform to create and publish property related blogs in minutes to all its users, and it’s all free” he added.

Web activity by real estate professionals and is picking up, some reputed realtors now spends many hours a day on listing portals, chat sessions and blogs that range from events in development to general investment trends and interiors. They reading anyway, and it only takes a few minutes to add commentary and post.

2letservice.com’s Network have plans to publish a glossy magazine, producing video commercials, conducts surveys and podcasts all available through our network Websites. Our blogs and portals has only recently started earning money, as “a pittance” from Google advertising, and we are redesigning them to make room for banner advertising. 2letservice.com also have plans to include commentary from reputed real estate researchers.

Podcasting has also skyrocketed in the past couple of years thanks to the popularity of iPod, also are proving popular for information related to real estate. Podcasts are a huge medium at the moment for many media consumers who like to digest their information in other ways than reading.

“We will soon be featuring fact sheets, articles and surveys as well as podcasts. It’s about gaining your information the way you want it, when you want it, all to suit your needs, rather than the needs of the media provider” – says the Ad Manager of 2letservice.com.

The podcast audio programs can also be syndicated in an online network and our network plans to add more personalized forums, blogs, competitions and polls in the next few months along with video. 2letservice.com also have plans to offer virtual walk through, though many will be excluded from making or from playing such videos due to lack of bandwidth and technology.

“We are building a Web engine that can create personalized user experiences across dozens or hundreds of Web sites. The downloadable videos often have home-video quality to them, but the accompanying commentary can let visitors know about the neighborhoods, whether a house roof can support a second floor, what amenities are included and agent contact information” – says the Ad Manager of 2letservice.com.

Anyone with a miniDV tape can post interviews and narrated videos on the site, which does not charge for video titles, digitalization and conversion to Internet format. “We’re not trying to be agents – it’s all about building communities” – says the Ad Manager of 2letservice.com

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