Yet as popular as these themes have become, they're often loosely applied across the industry and essentially no one is speaking the same language. Therefore we just published research defining each type of media and providing interactive marketers with prescriptive advice on how to best apply them. Here's a summary of how we defined each type of online media and their roles:

Ultimately these types of media work best together but making the hard choices of what to include and what not to include is crucial – especially when budgets are tight. But if you simply start by categorizing your media and identifying the right roles based on your objectives, then your on the right path. Here are some high level takeaways that you should consider when developing your 2010 interactive media strategy:

• Create a solar system of owned media. Owned media is a channel you control. There is fully-owned media (like your website) and partially-owned media (like Facebook fan page or Twitter account). Owned media creates brand portability. Now you can extend your brand's presence beyond your web site so that it exists in many places across the web – specifically through social media sites and unique communities. In a recession in which marketing budgets are being cut by 20%, the ability to communicate directly with consumers who want to engage with your brand through long-term relationships can be invaluable.  
• Recognize that earned media is a result of brand behavior. "Earned media" is an old PR term that essentially meant getting your brand into free media rather than having to pay for it through advertising. However the term has evolved into the transparent and permanent word-of-mouth that is being created through social media. You need to learn how to listen and respond to both the good (positive organic) and bad (spurned) as well as consider when to try and stimulate earned media through word-of-mouth marketing.
• Your paid media is not dead, but it is evolving into a catalyst. Many people are predicting the end of paid media (aka advertising). However, that prediction may be premature as no other type of media can guarantee the immediacy and scale that paid media can. However, paid media is shifting away from the foundation and evolving into a catalyst that is needed at key periods to drive more engagement(e.g. Q4 holidays).

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Among the most popular ones in India are Real Estate Times (for real estate) and India City Pages (for India specific information). Coming up are social networks for jobs and career, politics, insurance, health care, education and many others with common technology platform and niche user-base.

There are several reasons for the more targeted approach to social networking and the major one is now users prefer to connect with people with whom they share common interests, such as hobbies or professional associations, other than knowing somebody who knows somebody who is listed as a MySpace friend. The sites that commend the highest figures per ad impression are typically those that can tell the advertiser something about their audiences’ likely spending habits. Sites focused on shared interests allow advertisers to better target their messages.

For example, if a company wants to market Rs. 2 crores worth golf villas, would it seem more worthwhile to entice the eyes of millions of heavily under-financed, under-graduates on Facebook or MySpace? Or would it be better to seek clicks from a smaller supply of people, such as Real Estate Times, the total membership of which may be low, but many of them are likely to be far more interested – and able – to make such a luxurious expense? Moreover, such niche networks are managed by REAL professionals – as the lesser mortals prefer something very general, which are TOO easy to build and manage.

Our new media trend analysis and consumer insight studies show that marketers are now willing to look at the general demographic of a membership site or portal before purchasing ad spots, don’t be surprised to see even more niches getting social networked! With global downturn and squeezing ad budgets, media planners can go any length to put their bucks right on target, avoid gimmicks and noise.

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Already a member? Login here. to access your analytics and financial. We are an Internet Advertising Solutions company in India. Specializing in developing the solutions which make advertising work on the Internet for Web publishers. Get Pay per click advertising – online advertising directly on sites of your choice. Promote your business online with our cost effective online advertising service: Pop-under ads, text ads, layer ads and banner ads.

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Our service offers include interactive ad design, internet media buying, interactive content development, ad-serving, campaign management, search engine marketing (SEM), search engine optimization (SEO), mobile promotions, online portal solutions, reporting and analytics.

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Identifying your ideal market enables you to better target customers and control ad cost. You can set your own daily spending limit and view estimated impressions and clicks for the maximum bids you set. Increase or decrease the number of impressions and clicks you are projected to receive simply by adjusting bid or spending limit. Examples are pop-up ads, separate ads that appear on the sides or tops of the page; and inline or in-text contextual ads.

As against the static contextual advertisements, the future online ad campaigns will be dynamically created and hosted for search engine listings. This will provide quick answer to users’ search queries. It will extend your business’s reach and increase website traffic by featuring your ads on publisher sites and in collaterals. Content matching creative will take your ads beyond search results to help you attract more customers to your site

The challenge is to make sure that the searched keyword delivers a compelling creative and points to the right page that provides an answer to the user’s query. Many media firms and advertisers are developing tools to automatically generate keywords, write and publish the ad the moment content on the site updates. The reasoning is that an immediate connect to the search keyword and will drive quality audience to a website.

Online advertising Industry in India and Pay Per Click Campaign Management Services:
Online advertising is still in initial stages in India, while in other parts of the world it has already taken deep roots. The share of India’s online advertising in world pie is almost negligible. But in fast developing countries like India and China; where Internet users are growing very rapidly, SEM has a huge potential. India’s leading advertisers are starting to advertise online, but at a very slow pace. Indian companies are also showing keen interest in promoting their products or services online. Currently finance sector is most dominating in online advertising and accounted about 40% of total online advertising in India.

Some of the leading companies from this sector are HDFC, Citibank, SBI, and UTI etc. FMCG goods have just started to come in led by companies like Hindustan Lever, Procter and Gamble etc. FMCG accounted about 20% of total online advertisement spending in India. Consumer durables companies are also coming and accounted 15% of total online advertisement. Share of media sector is about 10% and rest comes from other. In India, most popular form of online advertising is banner advertising.

The reason, it is easy to create, place and use. E-mail advertising follows it.
India has to cover a lot of grounds to come up to the level of online advertising as, say, a country like U.S. There are many stumbling blocks in the growth of online advertising in India like, psychological fears of IT, high cost, low education and above all low awareness level. Still many Indian companies are hesitant, anxious and doubtful about the potential it offers. Unless these are dealt with online advertising can’t really take off in India.

Most Indian advertisers use the popular form of contextual advertising used by search engines to display ads on their search results pages or publisher network websites based on what word the users has searched for or the publishing website content. The cost per user acquisition through search marketing for portals in India are high. Surely, innovation has a cost attached to it. Such campaigns are an approach to communicate the look and features of a website to the online community.

We at SEO Trends offer the latest PPC search engine internet marketing website for pay per click bidding and reviews of Overture, Google Adwords, Kanoodle, etc. and effective ways to promote your website on all major search engines. Contact for a quote or refer standard SEO prices.

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People trust TV ads and news the most, and web the least. But hang on, It’s a different story if you are aged between 18 and 34, when you are more likely to trust the web than the press. A sign of things to come? This is as per a recent comScore survey that quantified consumers attitudes and receptivity to advertising across various media + the results at American Marketing Association’s Mplanet conference last year, where top marketers gathered to discuss growing consumer control, new media and marketing performance.

In an Indian context, the proliferation of television is starting to give me pause for thought. The younger mass is more interested in self-validating the promises made by media campaigns and they know that Internet have all the resources for them to interact and invent, before reaching a decision. A nightmare for advertisers!

The surveys found that consumers are most likely to notice advertising for a product or service if they see it on television: 85% overall. Content websites garner a much lower 28% attention level. Television ads also generate a higher level of trust than ads carried on websites. However, the good news for internet marketers is: the survey found that 18–34 year olds are much more comfortable with new media ads.

So what it means? Well, the greater receptivity among the young to internet advertising suggests that the future is bright for new media advertising. This is the reason why Microsoft acquired digital marketing firm aQuantive for USD 6 billion, WPP bought 24/7 Real Media for USD 649 million, Google snapped DoubleClick for USD 3.1 billion and Yahoo acquired RightMedia advertising for USD 680 million. Media Giants + Technology Giants. New Media Big deals, aren’t they?

Also refer http://globescan.com/news_archives/bbcreut.html. Get Internet Advertising Consultancy.

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1. Industry leaders expect a significant portion of broadcast and TV ad revenue to shift to online video by 2010. In addition, 2007 budgets for online advertising are expected to rise by an average of 42% over 2006.
2. As to the challenge of integrating traditional with online media, TV is seen as offering the most innovative integration with online media, while magazines are seen as “most effective for driving consumers online.
3. Leaders utilize a range of online ad targeting, and find behavioral targeting to be most effective.
4. Online Search was the most effective new media option and enjoy greatest share of media budget.
5. Industry leaders feel strongly that the online medium is effective for direct response advertising, but note that there is difficulty reaching key demographics, particularly older audiences, online.
6. Industry leaders rated Dove, Burger King, Volkswagen, Honda and Nike as the most successful recent integrated advertising campaigns.
7. Many perceive the demands of the advertising industry to be higher than those of other industries.
8. Leaders predict strong growth and recovery for careers in advertising.
9. Many industry leaders cite mentorship as important to their personal career success.
10. The top campaigns of the year were Apple Mac and Geico (two-way tie); Dove; Budweiser, Target, Mini Cooper (three-way tie); Apple iPod; and Aflac Insurance.
11. Top brands are (in order) Coca-Cola, Nike, Apple, Google, Starbucks and McDonald’s.
12. The most respected industry leader was David Ogilvy, followed by Bill Bernbach and Lee Clow.

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Why do people want to start a business?

The main reason is to make money. There are some other closely related, spin off reasons as well. The first is because people don’t like their preset job either because it doesn’t pay enough money, or because it takes up too much time and doesn’t pay enough. With an internet business you will be busy, yes, just like any business you have to put in the time to get the pay off. The advantage here is that you have much more flexibility with choosing your work hours and location. It is simple to set up a small home office. You can also work from anywhere in the world with an internet business. Maybe you like to travel, you can still travel and access the internet at even some of the most remote locations in the world. I have been doing it for years now.

Another reason people want to start a business is because they can’t find a steady job. Education and qualifications and experience seem to be an endless loop with no way out for the majority of society these days. If you are familiar with Knowledge Expertise you will know that the internet provides a good opportunity for people these days to overcome this obstacle and make a real Go of it, in life now. There is no reason a person has to live a life they are unhappy with in this day and age.

What is the quickest and easiest way to set up business?
That is an easy one to answer, simply set up a website and sell something. With the internet you have a virtually unlimited market. How much does your job pay you a year after taxes?

There is more to just setting up a web site and sitting back and getting rich of course. You have to get customers to your site and give them a product that they will want and benefit from. The planning can be broken down into a few categories. First you need a product, then you need some technological support, you will also need some references for the business aspect and then you have to market your product, meaning you have to let your customers know that you have what they want.

There are several ways to go about these things and here is a quick rundown of what you will need. First of all, a product. This is easier than you think. There are two concepts that we will discuss right now. You can make or design your own product, or you can re-sell. In regards to re-selling there are a million and one things available to re-sell. You can re-sell your own possessions, or other people’s possessions. For example, every time you buy a domain name you are probably buying from a re-seller. If you buy web hosting you are probably buying from a re-seller. Every time you buy something at the local corner store or department store you are buying from a re-seller. These places do not make the products, someone else does, and the merchants buy them cheap and mark them up when they sell to you. If you have something you want to re-sell, great, if not you are still in business as you can make your own product quickly and easily. This is the information age and that means knowledge is the big commodity.

Now that you have a product you have to make a plan on how you want to go about doing business and since this article is about an internet business, we will focus on how to plan for an internet business. The main things to consider here is the design, delivery and marketing. You need a website with a name you choose, you also need a web hosting package. For more information on these things see the Resources in the Articles Section, Web Hosting. Now you have to consider and write a website plan, a business plan and a marketing plan. Don’t worry, we will explain these things now.

Your web plan will be a layout of all the web pages in a flowchart design like the image below. Some tips for web design, go with easy to look at colors, make it simple and easy to follow, make it easy to navigate and make it so that your customer can buy your product online and receive it instantly. If you don’t know anything about web design you can enquire about our design services check out the tutorial on our links page, or email us for web design services information. Your business plan will include things like an executive summary and the plan for operations and finances. The good thing is that this type of business has a much lower start up cost and you can do it from your home office.

Your product delivery can be simplified and automated which is a benefit to you and your customers. Always provide links for support and customer service, the better merchant you are the better business will be. And by giving your customers the option to buy online you will increase the number of sales exponentially because when people see that you have a great product that they can benefit from, they don’t want to wait for it, they want it now.

Your marketing plan is the ways in which you let customers know about your product. It is no good to have a product ready to sell if no one knows about it. Therefore you have to pool all your creative resources to get the word out. There are many ways to do this both on and offline. Depending on your budget you can advertise using many different mediums. There are free on and offline classified ads as well as paid advertising to consider. There are also web site design issues to consider in order to help getting free search engine traffic.

Technological support
You have to be able to set up an internet site. This means either designing one yourself, or having someone else design one for you. A simple website is quite easy to design and the basics can be learned in a few hours. When you choose a domain name you have to next get set up with a web hosting package. For example when you buy the name, that is all you get, to put web pages on the internet for people to see you need a hosting package. This is pretty reasonable these days and will average between 5 and 8 dollars each month depending on what you need. This is basically your storefront office that your online customers will visit. Much cheaper than leasing office space downtown.

In addition, you will need to be able to process credit cards online. This is most easily achieved by setting up a deal with a Third Party Processor, a business who will, for a fee process your customers credit cards and then pay you for what your product earned. They actually just send the money to your bank account, and there you have it, from idea to the bank. Make your own decision.

Promoting a Dynamic Ecommerce Website:
Search engines consider a dynamic URL an infinite set of links and as dynamic URLs find maximum application in online shopping carts, there is a possibility of incorporating a session ID to a particular page. As session IDs of that particular page change, the search engine spider needs to index an infinite number of copies of the same page, which is tedious. Indexing the same dynamic page might overload the servers of the search engines and therefore prevent the search engines from showing the most relevant information in the fastest possible time.

Dynamic page SE optimization techniques includes using static pages. Convert your dynamic URLs to search engine-friendly URLs or use paid inclusion and trusted feed programs that guarantee the indexing of dynamic sites, or a specific number of clicks. Once you’ve converted URLs, use search engine optimization techniques to modify the HTML tags and the content within the tags, before submitting pages in accordance with each search engine’s site submission guidelines.

Online users search with many combinations of your strategic keywords and they must find you before they find your competitors. That’s why keyword analysis and research is so important to the success of your SEO campaign. Professional search eingine optimization techniques such as content writing, coding, and editorial linking are also important for top positioning on major search portals, directories and engines.

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