Google want to know where you are surfing, what you are reading in your email, what you are buying, and even what brand of toilet shop you use, just by looking at your use of Google’s services. So, the more offerings Google provide, the more of your information they can harvest. The more of your information Google can harvest, the better Google is going to be able to target you with pertinent ads (yes, Adsense!) – this is how Google make it’s money via Adwords. Google is not only a search company or an ISP. They are a new media advertising company that sells targeted ads to its customers. Google collects every piece of information about you that you let it. It is not necessarily a bad thing, as the risk of privacy invasion is pretty minimal – who can sell you anything if you are an adamant!

It does not stop there, it is also gaining huge share in areas like Document Processing, News Delivery, Maps and GIS, Business Apps, Video Content, Buzz, and more. I am not a die-hard Microsoft fan, but, the question is, if Microsoft can repeat with Google what it did with Netscape i.e. with its marketing and technology power. Not an easy task, with Microsoft facing it’s own battle everywhere. Earlier Google had issues in China and more recently officials in Spain, France & Czech Republic announced plans to investigate Google’s collection of data from wireless networks, raising the likelihood that it could face sanctions in Europe. These may very well be covert PR stunts of a unique kind or may not. Well, this is a risk an investor is always taking in the Google World, isn’t it? It’s paying well also! What do you think?

- Author is the Chief SEM Architect with Solution Point

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Yet as popular as these themes have become, they're often loosely applied across the industry and essentially no one is speaking the same language. Therefore we just published research defining each type of media and providing interactive marketers with prescriptive advice on how to best apply them. Here's a summary of how we defined each type of online media and their roles:

Ultimately these types of media work best together but making the hard choices of what to include and what not to include is crucial – especially when budgets are tight. But if you simply start by categorizing your media and identifying the right roles based on your objectives, then your on the right path. Here are some high level takeaways that you should consider when developing your 2010 interactive media strategy:

• Create a solar system of owned media. Owned media is a channel you control. There is fully-owned media (like your website) and partially-owned media (like Facebook fan page or Twitter account). Owned media creates brand portability. Now you can extend your brand's presence beyond your web site so that it exists in many places across the web – specifically through social media sites and unique communities. In a recession in which marketing budgets are being cut by 20%, the ability to communicate directly with consumers who want to engage with your brand through long-term relationships can be invaluable.  
• Recognize that earned media is a result of brand behavior. "Earned media" is an old PR term that essentially meant getting your brand into free media rather than having to pay for it through advertising. However the term has evolved into the transparent and permanent word-of-mouth that is being created through social media. You need to learn how to listen and respond to both the good (positive organic) and bad (spurned) as well as consider when to try and stimulate earned media through word-of-mouth marketing.
• Your paid media is not dead, but it is evolving into a catalyst. Many people are predicting the end of paid media (aka advertising). However, that prediction may be premature as no other type of media can guarantee the immediacy and scale that paid media can. However, paid media is shifting away from the foundation and evolving into a catalyst that is needed at key periods to drive more engagement(e.g. Q4 holidays).

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Start early! You should already be listening to what consumers say they want for Christmas. See what the buzz is on budget/economy conversations as well as product or brand specific ones. This way, when you do start talking, you’ll be saying the right things and answering the right questions. You should also already have looked at last years’ search patterns and started bidding on the appropriate keywords for this season. Don’t forget to send some of that traffic to your social media as well as your own home page.

Enable better functionality through social! The New York Times wrote about Best Buy’sholiday social media. Not only do they have Twelpforce on Twitter, they have new Facebook features that let friends ask each other what they should buy from Best Buy’s product catalog.

Work with your valued partners! Mall conglomerate Jones Lang LaSalle will be tweeting on behalf of their retail partners to let customers know about last minute or unpublicized sales throughout the holiday season. Check out your own partner’s plans and see what you can do to maximize their success.

If you have any social media plans that will put you ahead of your competition, let me know, I’ll be writing about who I think the winners are this December.

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According to research by Accenture:
• 68% compare prices online before shopping in a physical store
• 58% locate items online before purchasing offline
• 67% prefer to research online and buy from physical stores

FACTS OF SEM –
1. Your potential customers are seeking products on search engines.
2. Search engine advertising is one of the cheapest ad vehicles available.
3. Advertising results can be measured.
4. Ads can be revised in the middle of a campaign.
5. Why not SEM?
6. Upcoming Trends in Search Marketing

Search engine marketing includes SEO (search engine optimization) and PPC (pay per click) search engine advertising. Both are an integral part of a successful internet marketing strategy. According to a recent study, search engine advertising is one of the most cost effective marketing vehicles available. Cost per lead Varies From Product and the related services.

Cost per lead campaigns on digital medium have been falling in price points from INR 400 per acquisition to INR 50 per acquisition and trust me their is no science to such except for market economics of marketplace dynamics with players coming in to pick up purchase orders under cutting each other.

Why SEM? First, you want to meet your customers when they are actively looking for your products on a search engine. Second, advertising via the search engines is cost effective. Third, statistics can be gathered from web logs to determine the efficacy of an ad campaign. How do you know if a TV ad is working? Fourth, a poorly performing ad campaign can be corrected without having to build a new campaign from scratch. Try that with a print ad. Perhaps the better question is this: Why start anywhere but SEM?

How to Search Engine Advertisement – Paid Advertisement Campaigns? Search engine advertisements are purchased on the basis of keywords. Ad buyers engage in running actions for keywords, with popular keywords costing several dollars per click through.

Search engines use algorithms to determine the position of ads according to click through rates. Ads with poor click through rates can be pushed down to the bottom of the first page of search results or onto subsequent pages. Even though advertisers are only paying for click through, the algorithms assigning ad positions based on ad popularity provide incentives for optimizing keyword selection and other cost control measures. Without cost control measures, it is possible for ad buyers to spend twenty five to fifty percent of their ad budget ineffectively.

Upcoming Trends in Search Marketing – more competitive, multichannel market: Major areas of focus should be customer retention, attractive content creation, targeted online communication, leveraging online social communities, detailed reporting, converging various distribution channels, etc..Online marketers should build a robust foundation for future expansion by enhancing their brand and leveraging existing resources. Solution Point can help you with all your online marketing campaigns and promotion needs.

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• About

Already a member? Login here. to access your analytics and financial. We are an Internet Advertising Solutions company in India. Specializing in developing the solutions which make advertising work on the Internet for Web publishers. Get Pay per click advertising – online advertising directly on sites of your choice. Promote your business online with our cost effective online advertising service: Pop-under ads, text ads, layer ads and banner ads.

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Less fuel consumption may make pump owners and suppliers frown, but it could bring a smile to the faces of online business owners, whose products all of a sudden may have greater appeal to consumers looking to eliminate unnecessary shopping trips during the current fuel crisis. To reach these frustrated drivers, consider creating new campaigns with ads that specifically point out the benefits. For example, sites that sell home theater equipment or cooking supplies might consider writing ads that stress the savings and ease of watching movies or eating meals at home, as opposed to in theaters or restaurants.

Additionally, sites for local attractions, such as hotels, festivals or fun vacation spots, can consider geotargeted ad campaigns that display their listings to users searching from within the city or state of the business. A resort in Goa might want to target users in Pune who would normally travel long distance to reach their vacation destinations. By presenting themselves as an affordable alternative to expensive travel in train or flights, advertisers can court a local audience that they may not have been able to tap into previously.

Even non-local sites can appeal to price-conscious consumers: Rental car companies can create ads that tout fuel-conserving cars to appeal to travelers who want to hit the open road without getting slapped at the pump. Time to fill up your online campaigns with some high-octane ads. Pay Per Click Management Services Cost starts at $190 or Rs. 9500/- per month.

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As such, these services cannot be subjected to cut-rate approach. Yes, there are large SEO companies that offer to raise your rankings in Google for a small fee, but many of them send out vast amounts of spam to get customers. They are vulnerable to bans by Google, Yahoo, etc.. It is impossible to offer such a knowledge- and labor-intensive service at bargain basement prices. Many marketers think of saving money when making SEO decisions to find out later that the actual costs of doing SEO wrong can make the savings look negligible by comparison. Finding a reasonable price for your SEO/SEM Campaigns is not easy. You need to consider many factors that can impact the effort and time required to complete along with marketplace dynamics.

Ideally, serious marketers with long-term vision should ignore unrealistic offers like Search engine optimization service start at $20 per month or PPC packages start at $40 per month. They may sound lucrative for many small businesses, but what will you get for your hard-earned money? Moreover, the Search Engine Companies are watching each of your move on or off-site.

SEO, SEM, PPC, CPC, CPA, Top SERPs or you call it whatever, results with a healthy ROI matter. Even with a number-one position in major search engines will not necessarily mean you are winning over customers, if your web pages are incoherent and their ability to convert or persuade is minimal. Web pages are not only optimized for search engine spiders, your primary targets are humans, isn’t it?

The helm of SEM Experts is changing forever: The REAL ones are no less than a Philip Kotler of SEM or Ogilvy Mather of New Media! Organic SEOs are getting so expensive that small and medium companies will soon have to offer shares in their companies as strategic knowledge partners. The tricky part is what should be your share as a SEM Service Provider – it depends on the size, potential and track record of each business and most important, your understanding of that industry vertical. But remember, dealing with finance can be a nightmare, ask for legal contracts with honest and reputed companies with top management involvement.

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Identifying your ideal market enables you to better target customers and control ad cost. You can set your own daily spending limit and view estimated impressions and clicks for the maximum bids you set. Increase or decrease the number of impressions and clicks you are projected to receive simply by adjusting bid or spending limit. Examples are pop-up ads, separate ads that appear on the sides or tops of the page; and inline or in-text contextual ads.

As against the static contextual advertisements, the future online ad campaigns will be dynamically created and hosted for search engine listings. This will provide quick answer to users’ search queries. It will extend your business’s reach and increase website traffic by featuring your ads on publisher sites and in collaterals. Content matching creative will take your ads beyond search results to help you attract more customers to your site

The challenge is to make sure that the searched keyword delivers a compelling creative and points to the right page that provides an answer to the user’s query. Many media firms and advertisers are developing tools to automatically generate keywords, write and publish the ad the moment content on the site updates. The reasoning is that an immediate connect to the search keyword and will drive quality audience to a website.

Online advertising Industry in India and Pay Per Click Campaign Management Services:
Online advertising is still in initial stages in India, while in other parts of the world it has already taken deep roots. The share of India’s online advertising in world pie is almost negligible. But in fast developing countries like India and China; where Internet users are growing very rapidly, SEM has a huge potential. India’s leading advertisers are starting to advertise online, but at a very slow pace. Indian companies are also showing keen interest in promoting their products or services online. Currently finance sector is most dominating in online advertising and accounted about 40% of total online advertising in India.

Some of the leading companies from this sector are HDFC, Citibank, SBI, and UTI etc. FMCG goods have just started to come in led by companies like Hindustan Lever, Procter and Gamble etc. FMCG accounted about 20% of total online advertisement spending in India. Consumer durables companies are also coming and accounted 15% of total online advertisement. Share of media sector is about 10% and rest comes from other. In India, most popular form of online advertising is banner advertising.

The reason, it is easy to create, place and use. E-mail advertising follows it.
India has to cover a lot of grounds to come up to the level of online advertising as, say, a country like U.S. There are many stumbling blocks in the growth of online advertising in India like, psychological fears of IT, high cost, low education and above all low awareness level. Still many Indian companies are hesitant, anxious and doubtful about the potential it offers. Unless these are dealt with online advertising can’t really take off in India.

Most Indian advertisers use the popular form of contextual advertising used by search engines to display ads on their search results pages or publisher network websites based on what word the users has searched for or the publishing website content. The cost per user acquisition through search marketing for portals in India are high. Surely, innovation has a cost attached to it. Such campaigns are an approach to communicate the look and features of a website to the online community.

We at SEO Trends offer the latest PPC search engine internet marketing website for pay per click bidding and reviews of Overture, Google Adwords, Kanoodle, etc. and effective ways to promote your website on all major search engines. Contact for a quote or refer standard SEO prices.

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We commonly see displays and media ads promoting the sale of items to celebrate the special day or event, but how often do you see businesses doing similar promotions online? Special occasion marketing is becoming very popular online. One of the most common ways that businesses are implementing such marketing ideas is through Pay-Per-Click (PPC) campaigns.

What is PPC? As you search for your topic of interest online, you may notice that you receive two sets of search results. There is a listing on the left side of the page that is called your Search Engine Optimisation (SEO) results and another on the right side which is your Pay-Per-Click (PPC) or sponsored link results. You sometimes may receive two or three PPC results at the top left side also. Top search engines such as Google, Yahoo! and MSN provide this PPC service that allows you to advertise your business on their search network. You are required to indicate the price that you are willing to pay for each visitor that clicks on the ad. You only pay when the person clicks on your ad.

To get your website listed on the left side of the search engine results (Organic Search SEO Results) requires a number of steps and can take months, but you can get listed in the PPC results within hours.

Keyword selection and cost: To determine the cost of the clicks that you will receive, you must decide on which keywords you are willing to buy. So how will you know which keywords to buy or bid on? Well, you may start by asking yourself the question, “What would I search for if I was looking for my product or service?” Also ask friends and business associates the same question. The answers to this question will give you a starting point for your research to verify if the keywords you came up with are being used by the Internet Public. The search engines that provide PPC service include tools that can help you verify the popularity and minimum bid price of your keywords.

The laws of demand and supply are no different in the PPC market than in any other market, so the more popular the keyword, the higher the bid price. Keyword prices vary from US$0.01 per click to as high as the highest bidder makes it. Fortunately for you, not many Indian companies are using online advertising medium yet. You may have to pay competitive prices for the keyword “kitchen applicances”, but if you bid for “kitchen applicances in India” you will find little or no competition.

PPC Campaign Setup: Once you have selected all the keywords relevant to your business, you need to create your campaign. This involves setting up several keyword groups and the related ads that should be displayed, establishing a budget and other general campaign activities. If you are a retailer carrying many products your keyword research exercise may have yielded you hundreds of keywords. Therefore, it would make sense to arrange the keywords into related groups or ad groups as it’s called. You would then create at least 1 ad for each ad group, which is the four-line display that you usually see on the right side of your search engine results. The ads that you create should be appealing enough to encourage searchers to click on them. The amount of text space you have is limited so must be efficient in your use of words.

As previously outlined, you will be paying for each click (or visitor) to your website from these ads. Even if you have an unlimited budget I am sure that you would still want to control how much you spend on your campaign each month. You can actually determine a daily budget for your clicks which when reached will ensure that your ads will no longer be displayed.

If the products and services that you provide are limited geographically, then you can create a setting for this in your campaign. For example, you can limit your ads to be displayed only to persons from Jamaica. The setting is flexible enough for you to select 1 or many countries or territories. You can even determine the time of day that the ads are shown to website surfers.

Managing the PPC Campaign: The real work starts after you have completed the setup of the campaign and have made it active. Convincing business owners, especially those in the Small to Medium Enterprise (SME) sector, to spend on intangibles is one of my most challenging tasks. Business owners are usually frugal people who want to see real returns on any investment made and calculating returns on any marketing or advertising campaign can be difficult. However, with the advent of PPC technology you can now easily calculate your return on investment for any campaign.

The initial management of the campaign involves daily monitoring of the clicks you receive and the result of those clicks. You will have to examine which keywords and ads are generating the most clicks and determine which clicks result in a customer or lead. Armed with this information, you must then make adjustments to your keywords, ads and/or your bid price to ensure that you are achieving a return on investment. The tools at your disposal from the PPC service providers are usually very helpful.

Over time and with your input the campaign will become optimised and may not need daily monitoring. However, it is very important to keep abreast of the changes occurring in the search engines as these changes can have significant impact on your campaigns.

PPC Click Fraud: A type of internet crime that occurs in pay-per-click online advertising when a person, automated script, or computer program imitates a legitimate user of a web browser clicking on an ad, for the purpose of generating a charge per click without having actual interest in the target of the ad’s link. This means that someone sees your ad and continuously clicks on it to increase your monthly click charge.

The main beneficiary of click fraud is the search engine but the main culprits are usually persons who are acting as affiliates for the search engines. These persons legally carry the search engine’s ads on their website and earn a percentage of the revenue when someone clicks on the ad You may sometimes find advertisers’ competitors engaging in click fraud activities but to a lesser extent.

The fact is that search engines are aware of this and are putting in place technology to prevent it. If advertisers can no longer achieve a return on investment from their PPC campaigns then they will no longer use it. Fortunately, this advertising medium can still be profitable if set up and managed properly. In addition, there are a number of companies offering software solutions to detect click fraud from campaigns. If you can provide evidence of click fraud within your campaign, the search engine will give you a refund.

Even without fancy software you can detect blatant click fraud if you are keenly monitoring your campaign. The bottom line is, click fraud or not, if you are making a return on your investment then continue with your campaign. Otherwise, scrap it. Contact for PPC Consultancy.

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