One of the best ways of using RSS is on other peoples websites. As RSS can be integrated to display on other websites easily many will aggregate your content into their website. This is a great benefit to your Search Engine Optimization (SEO) campaign.

Every time you update your feed anyone aggregating your feed will update their links to your site. Every new page listed will get a link. Each of these links, generally, will use your ‘Title Tag’ as the anchor text. They may also use your url as well. So assuming you have good quality search engine, and user focussed, title tags and URLs within your website you get more links.

Discovering new places to get your RSS feed syndicated is an exciting business. If you can find someone willing to syndicate your content, especially if the syndication source is ‘on topic’, you could have constantly developing links, pointing to your new pages when they go live, and you get to control your anchor texts – try getting that from a standard directory.

Well this bits easy. just stick in your feed, generally if you meet the conditions of the site you’ll get in. On many there could be ways of getting increased visibility – some may just stick you in the directory.

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* What experience does the user have with your site’s topic?
* What keyword(s) is the user most likely to use?
* What is your user’s vocabulary, and how does that impact the keywords you select?
* Choose keywords that will address the needs of different audiences.
* Keywords can be simple to complex – from one word entries, to entries that show relationships, to entries that represent abstract ideas.
* Make use of common sense and traditional surveys. Test the keywords with volunteers searching the Web. Did they use any of the keywords you choose?
* Do you need to update your index to include new terms?

Many other similar questions need to be answered before you can reach an optimum set of keywords for your website. As identifying key phrases for your business is a crucial starting point for your SEO marketing campaign, we have listed some of the best free keyword research tools:

1. Wordtracker is a popular keyword analysis tools being offering a subscription model.
2. Google Keyword Tool displays keyword data from the last 12 months and displays some useful related search terms to help you brainstorm.
3. Keyword Discovery charges $49.95 a month, there is a free trial version also.
4. Google Traffic Estimator allows to see traffic for a search term without having to actually add the term to an account or campaign.
5. Google Suggest is a tool for brainstorming key phrases related to the areas of you business, but it do not give information on search volumes related to these keywords.
6. Digital Point keyword tracking. Free to use.
7. Yahoo Search Marketing search term analysis tool
7. Web Position, SEOMoz, Google, WebCEO and many others..

Start with a generic key phrase such as “seo company” to understand the most important terms which searchers use to describe it. It is also helpful for pay per click advertising since it shows the terms where there is the greatest and least competition. Use synonyms to maximize the number of results you will get from any Keyword Tool.

Let your SEO Provider or Web Developer research appropriate words and phrases to include your web pages body text to aid in promotion of your website. Enter the sort of word of phrase you wish to be found under, use words or phrases suggest by these tools and your own research.

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According to research by Accenture:
• 68% compare prices online before shopping in a physical store
• 58% locate items online before purchasing offline
• 67% prefer to research online and buy from physical stores

FACTS OF SEM –
1. Your potential customers are seeking products on search engines.
2. Search engine advertising is one of the cheapest ad vehicles available.
3. Advertising results can be measured.
4. Ads can be revised in the middle of a campaign.
5. Why not SEM?
6. Upcoming Trends in Search Marketing

Search engine marketing includes SEO (search engine optimization) and PPC (pay per click) search engine advertising. Both are an integral part of a successful internet marketing strategy. According to a recent study, search engine advertising is one of the most cost effective marketing vehicles available. Cost per lead Varies From Product and the related services.

Cost per lead campaigns on digital medium have been falling in price points from INR 400 per acquisition to INR 50 per acquisition and trust me their is no science to such except for market economics of marketplace dynamics with players coming in to pick up purchase orders under cutting each other.

Why SEM? First, you want to meet your customers when they are actively looking for your products on a search engine. Second, advertising via the search engines is cost effective. Third, statistics can be gathered from web logs to determine the efficacy of an ad campaign. How do you know if a TV ad is working? Fourth, a poorly performing ad campaign can be corrected without having to build a new campaign from scratch. Try that with a print ad. Perhaps the better question is this: Why start anywhere but SEM?

How to Search Engine Advertisement – Paid Advertisement Campaigns? Search engine advertisements are purchased on the basis of keywords. Ad buyers engage in running actions for keywords, with popular keywords costing several dollars per click through.

Search engines use algorithms to determine the position of ads according to click through rates. Ads with poor click through rates can be pushed down to the bottom of the first page of search results or onto subsequent pages. Even though advertisers are only paying for click through, the algorithms assigning ad positions based on ad popularity provide incentives for optimizing keyword selection and other cost control measures. Without cost control measures, it is possible for ad buyers to spend twenty five to fifty percent of their ad budget ineffectively.

Upcoming Trends in Search Marketing – more competitive, multichannel market: Major areas of focus should be customer retention, attractive content creation, targeted online communication, leveraging online social communities, detailed reporting, converging various distribution channels, etc..Online marketers should build a robust foundation for future expansion by enhancing their brand and leveraging existing resources. Solution Point can help you with all your online marketing campaigns and promotion needs.

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Going back to basics, the right place to start is by understanding what your business objectives are, and extrapolating your marketing goals from that understanding. Involvement of top management, CEOs and Directors is critical, it is no longer a techie ONLY job. Wrong tactics by your front staff can threaten you overall strategy.

Whether your goal is to grow revenues and profits by moving into a new market or maintain current profitability in the face of increased competition. You can drive to retain customers, acquire new customers or increase brand awareness with on-the-job decision makers involved in building email databases, generating sales lead, achieving customer conversions or brand promotion.

Remember Media Proliferation Effects: People who spend their time on the Internet do not like online or pop up ads because it can be quite intrusive. Digital marketing agency have to produce original online advertising campaigns that entice web users, whether it is through online ads, microsites, websites, interactive content, viral clips, applications and emails.

For example, an automobile company has a business that is suitable for online lead generation and should focus on luring customers to its website and guiding them through a customer conversion process with the goal of capturing a lead. Displaying banner ads on specialist automotive sites might be especially effective. On the other hand, a consumer goods company selling soaps is likely to have the goal of putting its brands at the top of the mind so that he/she will think to try the product in their next shopping. A campaign with big portals and rich media ads can drive the message home.

Focus on CPA (cost per action), whether it be a lead, a sign-up or a sale. Best part is, you can measure and track the results you are getting e.g. the auto-company can see how many people come to its website through paid search or PPC ads and which search words are bringing them to the site and how many are filling the contact form. Map them back to your marketing and business objectives to get a clear picture about returns on investment. Unlike traditional channels where the work generally ends after the ad has appeared on TV or print media, in digital marketing it begins once the campaign has gone live.

Your online reputation can be boosted or crushed by search engines. Few search engine links can decide whether your company wins a new customer. Whether you are researching a new Nokia purchase or simply looking up location for a moving decision, the information you discover on Google will influence your decision going forward one way or the other. Google is more than just the leading search engine, it has become the most trusted reputation engine. Now with a possible partnership with Yahoo, they together can command a monopoly for issuing visibility.

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For example, US Presidential Candidate Obama is finding new and creative ways to fuel, adapting to a world where the concept of community has grown to include MySpace and Facebook. No campaign has been more aggressive in tapping into social networks and leveraging the financial power of hundreds of thousands of small donors and, of course, voters!

In India, the search engine marketing (or SEM) industry is likely to double in size within next couple of years, with growing internet users and the expanding use of internet marketing techniques. Most internet users now avail search services compared to that four years back and the popularity of SEM and SEO are growing in a number of business sectors.

Search engine marketers like SEOTrends help promote the visibility of websites by sponsoring links on search engines, paying search engines to include client websites in the search index or by altering a website code to get it a better ranking from the search engine. India is also the preferred outsourcing destination for SEM service seekers worldwide.

As an high impact advertising model and technology, it is the ideal advertising platform for result oriented firms and is expected to become a strong organized industry, worth more than Rs. 2000 Crores. The Return on Investment is also quite high. Online marketing will soon become the preferred mode of advertising for many business in India..

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Your site will plummet to the depths of the unvisited web. Meta tags are frequently an overlooked factor which can improve the ranking of most any website. This is an example of how vital meta tags are to your webpage and to your search engine ranking. Our website ranks #6 and #7 consistantly on MSN for the keyword submit site. To test the dead meta tag theory, our source code editor changed one word in the meta description tag and we dropped to #15 in the search results. Our rankings on Google and several other search engines suffered even more so. Needless to say we made changes accordingly.

All major search engines definitely utilize meta tags for a description of the webpage and for indexing within the search results. The title tag is one of the most important on page factors to consider. This is because search engine spiders read this tag first and place a high level of importance on the keywords found there. The title tag is also used for the title of your listing in the search results.

The contents of your title tag will also appear in the top left corner of the browser bar. Correct title tag optimization is essential and will result in a dramatic increase in your search engine ranking. The title tag should contain at least one or more keywords to be of any relevance to the webpage.

Search engine spiders read the description meta tag next. This tag is often used as a website description in the search results. The description tag should also contain a few keywords. The keyword meta tag is also vital to search engine ranking giving search engine spiders a sample of relevant text and content within a webpage.

Meta Tags Composition & Upload: The way a page is coded is vital to the success you will get from search engines. There are three HTML Tags, which can affect your ranking; these are Title Tags, Keyword Tags and Description Tags.

Title Tags – HTML Title describes the contents of your web page. This title is most likely to appear in the results for search engines and on bookmarks, and should be made relevant to the contents on the web page.

Keyword Tags – Keyword frequency, weight, prominence and proximity are a few techniques that can help improve your search engine rankings. Most of these techniques have one thing in common – use of keywords. Keywords are words people type into a search engine… words that lead them to your site. Having the right keywords in your website’s source code in the form of a meta tag is the first step to better search engine positioning.

Description Tags – Description tags are HTML tags that describe in brief the contents of the page. These are visible to the surfer when your page appears in the results of a search. These can be effectively used to increase the frequency of keywords in the HTML of your web page.

Alt Tags Composition & Upload: ALT tags are basically image descriptions within a website. You can attach text to an image to describe it so that Search Engines can also find it. ALT descriptions help you rank higher in search engines. Search engine algorithms calculate the number of times keywords are repeated and give higher rank to pages that use them often. Keywords in the ALT descriptive text help you increase their frequency on the page. Search engines assume the terms are more relevant and important if they’re used in the page content.

Other meta tags include robots, resource, author, copyright etc. These tags are not as important as the title, description and keyword tag, however they should be included if possible. To acheive high search engine ranking optimize your meta data. Proper onpage optimization will greatly improve your search engine placement.

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Targeting the wrong keywords is the common mistakes that most people do, even the experienced experts make it. For example, you may optimize your website for the keywords which you think may be best and more relevant and rank number one for those keywords but still may not gain new traffic. The reason is that you are not targeting the right keyword. Reasons that you may choose a wrong Keyword:

1. Selecting keywords that are very popular. If the keyword is too popular, you have to put up lot of work to bring rankings. For example choosing keywords like car, bike etc.

2. Choosing a keyword phrase that is too broad. If you are choosing a keyword that is too broad then you might not get the appropriate traffic as a highly targeted keyword phrase.

Choosing the right keyword may make or break your SEO. So make correct decisions while choosing keywords for your website.

JavaScript Menus

For Search engine friendly website, plain text menus are always recommended rather than JavaScript menus. But still using dynamic JavaScript menus are necessary for some websites. Using JavaScript is not bad until you understand that search engines do not read JavaScript and build your website accordingly. If you are using JavaScript in you website then be sure that you create a sitemap or No Script tag for making your links crawlable.

Graphic Header

Many websites are designed with graphic header. We can see websites having company logo occupying the full width of the page. This mistake has to be avoided. The upper part of the page is very important place where you can insert your targeted keywords. When search engines see a graphic image, the prime position is totally wasted there since search engines do not make use of images. And another mistake is that header contains text information in image form to make it attractive. But again text in it cannot be indexed by search engines and will not contribute toward page rank.

The best way to present a logo is to use a hybrid approach – keep the logo at the top of each page and size it that it does not occupy the whole width. Use the rest of the width for the text header.

Pure Flash Website

Search engines do not understand flash and if a website is designed with pure flash then they will see the entire website as a single page. And you may not get the opportunity to optimize different pages for targeted keywords. If you are having a pure flash website, then do follow the below strategies,

1. Rebuild your website by breaking up the flash file and moving the major sections to its own HTML page. Flash elements can then be included as needed on each separate page.
2. If you can’t do the first point then you can get smart by using separate URLS by implementing SWF address.
3. Give more focus on Off page optimization. Concentrate more on the keywords targeted.
4. Creating a HTML alternative is another best option for Flash SEO. It is not only helpful for Search engines but also for disable visitors for the website.

Importance of URLs

A good URL helps you to rank better in search engines. Dynamic URLs are commonly used in E-commerce sites but the disadvantage is that an URL with keyword can rank better than dynamic URLs with special characters and session ids. Major search engines provide more weightage to page with static and URLS containing keywords. If you are having a website with dynamic URLs then you can use Mod-Rewrite Rule to handle conversion still keeping the dynamic URL.

SEO Trends is a SEO Company offering affordable SEO Services including Multilingual SEO, Search Engine Marketing, Social Media Optimization, PPC Management Services. Our SEO process comprises of innovative solutions, path-breaking strategies and tried-and-tested techniques for search engine optimization, search engine positioning, search engine ranking, search engine optimisation. Also provide value added services like Site Tracking, ROI Measurement, Visitor Profiling, e-mail marketing, PPC, directory advice, viral, PR, link building, copywriting, ezine, newsletters, seo friendly hosting and more..

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