Going back to basics, the right place to start is by understanding what your business objectives are, and extrapolating your marketing goals from that understanding. Involvement of top management, CEOs and Directors is critical, it is no longer a techie ONLY job. Wrong tactics by your front staff can threaten you overall strategy.

Whether your goal is to grow revenues and profits by moving into a new market or maintain current profitability in the face of increased competition. You can drive to retain customers, acquire new customers or increase brand awareness with on-the-job decision makers involved in building email databases, generating sales lead, achieving customer conversions or brand promotion.

Remember Media Proliferation Effects: People who spend their time on the Internet do not like online or pop up ads because it can be quite intrusive. Digital marketing agency have to produce original online advertising campaigns that entice web users, whether it is through online ads, microsites, websites, interactive content, viral clips, applications and emails.

For example, an automobile company has a business that is suitable for online lead generation and should focus on luring customers to its website and guiding them through a customer conversion process with the goal of capturing a lead. Displaying banner ads on specialist automotive sites might be especially effective. On the other hand, a consumer goods company selling soaps is likely to have the goal of putting its brands at the top of the mind so that he/she will think to try the product in their next shopping. A campaign with big portals and rich media ads can drive the message home.

Focus on CPA (cost per action), whether it be a lead, a sign-up or a sale. Best part is, you can measure and track the results you are getting e.g. the auto-company can see how many people come to its website through paid search or PPC ads and which search words are bringing them to the site and how many are filling the contact form. Map them back to your marketing and business objectives to get a clear picture about returns on investment. Unlike traditional channels where the work generally ends after the ad has appeared on TV or print media, in digital marketing it begins once the campaign has gone live.

Your online reputation can be boosted or crushed by search engines. Few search engine links can decide whether your company wins a new customer. Whether you are researching a new Nokia purchase or simply looking up location for a moving decision, the information you discover on Google will influence your decision going forward one way or the other. Google is more than just the leading search engine, it has become the most trusted reputation engine. Now with a possible partnership with Yahoo, they together can command a monopoly for issuing visibility.

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By knowing what factors search engines use to rank pages, we can focus our efforts and achieve rankings without resorting to Spam. A search engine friendly website is thus the first step towards high search engine rankings. We can either consult with you on an existing website modifying it to meet search engine parameters or help you design a totally new website that search engines can read, understand, index and promote.

It is still and will remain the King – Content Optimisation:
Your web site’s content is the search engine’s content, so search engines want sites with high quality content above all else. Web pages with high keyword density and Text that accurately reflects the products, and services offered by the website. Some authors combat this by placing their keywords at the bottom of their pages in invisible text. But this method is considered Spam and will lead to blacklisting of your website.

Skilled content writers can optimise your website’s content to enrich it with keywords while making complete sense to a novice, i.e. text content that appeals to spiders and surfers alike.

Website Page Re-naming:
Recently, search engines including Google and Inktomi have started to use keywords in the URL as a part of their ranking formula. Unless you’re one of the lucky ones who registered their domain name back in 1996, you will probably have little luck finding a domain name with your keywords in it.

Fortunately, we can rectify your problem. The solution is to name your files with appropriate keywords. Let’s say that you sell web services. Solution Point will re-name your page info.html, to web_services.html and try to insert a keyword in the name of every single file.

Website Link Re-naming:
Good navigation through a website isn’t just important to users. Search engines use the links within websites to crawl and index the pages those links point to. It’s very important that you have text links on your website that contain your target keywords. The easier and more convenient it is for search engines to get in and scan your website, the more traffic they are going to deliver to your website.

Creation of Nice Site Map:
This is a textual representation of your site’s structure. It includes every single page on your site, usually categorized for easier navigation. Site maps provide a great way to make sure that search engines, which follow links, index every page. They act as a roadmap of your website for search engine crawlers. The more of your website the search engine sees, the more times you will appear in a search result for a certain topic.

Recommendation & Creation of Link Pages:
Search Engines prefer websites that provide a host of external links. They consider such websites to be portals of information and thus relevant and helpful for the surfers queries. Solution Point thus helps you tap in on this factor by creating Pages that bear links to your clients, relevant websites of your industry, your partners, etc.

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