Copywriting for Conversion Convince Visitors and Remove Barriers

eTrends India — Mon, 15 Feb 2010 08:17:39 +0000

This is first strategy in conversion based SEO copywriting. Sitting down and looking through what makes visitors to a website buy. There is the obvious stuff:

1. Easy to read copy – no keyword laden SEO copywriting anymore
2. Easy to digest copy – shorter sentences with less technical jargon where possible
3. Easy to follow copy – give each page a theme and take the consumer with you
A. Change in emphasis on a page start talking with the consumer not at them (after too many years at university was a shock)
4. Provide out going links – show them what other people say about the product or service
5. Provide testimonials – show them what other customers have said – combining that with the outgoing links works even better

All these things put the customer more at ease and helped convince the visitor that they had found what the needed. To my mind they still weren’t sold – conversion rate was too low. So refine the technique further – removing all the barriers to sale.

Article Directories for Website Promotions

SEO Trends — Fri, 20 Mar 2009 10:42:03 +0000

The latest and much anticipated addition in the Internet services is Article Directory. Article Directories enables the authors to hand out their content so that the publishers can take hold of them for their web sites without creating much problem to both of them. This special privilege has eased out much fuss in distributing the written text document. Nevertheless, not all the article directories are up to the mark or standard. Rather some of them are so poorly created that instead of giving out good services to the clients, these are aggravating the problem largely. The web masters have to think of some way out to solve this problem.

Again the India directory have told over and over again, that the colors, dimension, images should be consistent to make the website more effective. Selecting as little variety of color as possible for the color scheme should be done. Through out the whole directory, the same scheme should prevail. It will make a viewer feel that he is going through some thing, and the content has harmony among them. Spontaneously, the viewing experience will be much more satisfying. Whoever has a article directory of their own, should always be vigilant so that their directory is always well organized, and going through it is always a pleasurable experience. It should appeal to the sensitive viewers, and invite them for re visiting the directory.

Many article directories can be seen to posses a variety of assorted aligning, diverse color combination, and disproportionately daring fonts. In some of the article directories, there is the provision of adding up of variety of stylish items to make the text look stunning. These may visually have a dazzling effect at first, but at the same time has negative aspects also. Straightforwardness and transparency are expected of an article directory or a website by a visitor. A cluttered, untidy, disorganized appearance will make the viewers leave the site at once. Even if they browse the directory for a while, at end they will get frustrated and eventually leave the site. Both the things are equally avoidable by the web site owner.

Whatever is incorporated in the website, the main aim is to invite the visitors or customers. The styling properties like colors, images, and wordings should portray the similar ideology. These styling elements should complement the substance and massage of the website. Of course the graphics and images are beneficial to the website. But these images should not overpower the article directory. There are many articles where too much of graphics and images have resulted in a difficult navigation. None of the visitors will tolerate endless scrolling to go to the other part of the site, rather they expect that they can easily navigate the required information. Enabling the visitors, an easy contact with the content is the most important task of the website .

Advertisements and affiliate programs cause income from the site. Therefore, it is profitable for the site to put up more ads etc. in the website. Again, here also the ads and affiliate programs must not interfere the reception of the content by the viewers. The potential clients would obviously prefer helpful information rather than going through the ads and affiliate programs. That is why they are browsing the directory. The content of the website is the central item, not the so-called ‘funky’ and ‘stylish’ ads, colors, and font. The ads or something similar to them should not make unnecessary intrusion in the content of the website.

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Copywriting for Conversion Convince Visitors and Remove Barriers

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Article Directories for Website Promotions

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